If you are going into business for yourself, finding your out of the 9-to-5 routine, and looking for a way to make your Website and ads attractively eye-catching, logo design should be a major concern.
Web design is, perhaps, the number one challenge – and to get general Web design advice from the experts, click for more details here. But your logo is an integral part of your website and will represent your company beyond just your Web pages, so don’t underestimate the power of a well designed business logo!
Here are 5 key pieces of advice that will help your logo be all it can be and should be. (You need not despair and start throwing ink blots on paper to find your perfect design – there really are principles to follow that will enhance and bolster the role of creativity in logo design.)
1. Consider Using Some “Double Entendre”
Most people can appreciate a clever, double entendre intended in a business logo. That means two pictures are cleverly crafted into one – and depending on how you look at it, either picture emerges into clear focus.
There are limitless possibilities here, all of them basically “shape based.” Both aspects of your picture need to relate closely to your business, but not necessarily in an overly obvious way. And you can use “negative space” here, too, like the way FedEx hid an arrow between the E and the X.
2. Pick Your Color Scheme With Care
Don’t underestimate the power of color and of a balanced, striking color contrast. It can make the most important part of your logo stand out strong, make the logo in general more attractive to look at, and help the logo stand out against a wider variety of backgrounds.
But if you already have corporate colors that are well known by your clients, it’s best to find a way to use your current colors rather than change them. And finally, be sure your logo looks good in grayscale as well as in full color.
3. Make It Unique and Instantly Recognizable
Don’t just copy whatever everyone else is doing and slightly modify it. That makes your logo less distinct, even “cliche.” You don’t want to follow trends with logo design, but to create them. Look for something that actually represents the values, products, and services of your company and that won’t need to be changed to “keep up with the times.”
Use added details to make a logo “ownable,” or “unique and easy to recognize.” This may be done through customized fonts/type, by adding a “byte” out of an Apple, by pointing a bird’s feathers so it looks like it’s flying and climbing up into the air (Twitter), or in a host of other creative ways. Here is the good example of simple but well-done logo for luggage transfer company. Logo has a good attributes – https://www.unibaggage.com/ – it’s simple, jet modified with smylie face just enough to make you feel comfortable using their services. They used only two colours to present the brand (one is dark blue as a synonym to sky or wide ocean, meaning only sky is limit and that they can offer you their services anywhere in the world).
4. Keep It Simple
To counterbalance what we said in #3 above, don’t overcomplicate your logo. Simplicity often conquers the market.
You want some unique details and something that relates to your business, but if you get too complex, the logo might look “too busy,” or even “gaudy.” And it’s harder for a complicated logo to be easily remembered by your customers.
5. Work on Proportion/Symmetry
There’s been a lot of talk about proportion and symmetry in logo design circles of late, and granted some people get too focused on this aspect. But, don’t throw the baby out with the bath water.
An oddly formed, disproportional, “lumpy” apple would probably not be so successful as a logo as Apple’s apple. Try to make curves and arcs the same or similar and placed at regular intervals. Anything that creates “balance” is a plus.